Fastest growing financial services provider, Keystone Bank Limited, has demonstrated its commitment towards the empowerment of MSMEs & youths in entrepreneurship by launching a capacity building Masterclass to empower entrepreneurs with the requisite skills for business growth.
The maiden edition of the Masterclass tagged ‘Spark Up Your Brand’ held in Lagos recently.
The training, which also aligns with the bank’s Corporate Social Responsibility (CSR) objectives, was targeted at delivering top-of-mind value propositions to enable the entrepreneurs position their brands for profitability.
Speaking at the event, the Divisional Head, Marketing & Corporate Communications of Keystone Bank, Mrs. Omobolanle Osotule said: “Unemployment persists because young people have been denied opportunities to grow their passions into thriving business ventures.
“At Keystone Bank, we recognise that to have a healthy nation and a thriving economy, we must create a positive mind-set amongst the youths and provide them with the basic tools to start & grow their own businesses.
“Therefore, the idea behind ‘Spark up your brand’ is to trigger a fresh approach to self-development and leverage business insights for growth.